Shane's Blog

Shane Gramling is a husband and father of three, web & print communications design expert, worship leader, photographer, cyclist, and flintoid

Convincing Google to Expose You

by Shane Gramling on July 29, 2013

Fellow local creative Kylee Preseau shot me an email today and asked a good question: “…when you search for your company in google you have all of your page links listed below. Is that from generating enough search traffic or is that something that you did with SEO?”

Here’s a screenshot of what Kylee is referring to:
Screen Shot 2013-07-29 at 2.27.12 PM

 

This question comes up a LOT, and its a good one. The problem is, there is no real clear answer on how to convince Google to expose your site’s inner pages. However, here some ways to convince Google and other search engines to show sub-links to your pages:

First off, be sure you set up your html links for your pages in list format. Nest child pages under their appropriate headings and so forth.

Next, be sure to use Google Analytics to track your site’s traffic. This lets Google see the hot places where people are going on your site, so they can better determine what links to show.

Clean code matters! Make sure your source code is super clean. Not automated web-slicing junk. Hand code those lines into a piece of art that’s worthy of showcasing in a gallery. If you don’t know how, hire someone to do it for you.

Finally, just think simplicity – make things easy for the user, don’t design for the search engines. There’s no easy way to get google or any other search provider to list your pages, but I hope the tips outlined here will help get you on the right track.

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Author Snapshot

Shane Gramling is a full-time professional freelance graphic designer based in Michigan. He serves a global client base with over 10 years' experience creating memorable brand experiences across multiple platforms. Shane has a highly sought-after combined skill set in web interface design, front–end programming, and print design – from brochures, to annual reports and billboards.

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» See his photo portrait work on Shane G. Photography

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