Fellow local creative Kylee Preseau shot me an email today and asked a good question: “…when you search for your company in google you have all of your page links listed below. Is that from generating enough search traffic or is that something that you did with SEO?”
This question comes up a LOT, and its a good one. The problem is, there is no real clear answer on how to convince Google to expose your site’s inner pages. However, here some ways to convince Google and other search engines to show sub-links to your pages:
First off, be sure you set up your html links for your pages in list format. Nest child pages under their appropriate headings and so forth.
Next, be sure to use Google Analytics to track your site’s traffic. This lets Google see the hot places where people are going on your site, so they can better determine what links to show.
Clean code matters! Make sure your source code is super clean. Not automated web-slicing junk. Hand code those lines into a piece of art that’s worthy of showcasing in a gallery. If you don’t know how, hire someone to do it for you.
Finally, just think simplicity – make things easy for the user, don’t design for the search engines. There’s no easy way to get google or any other search provider to list your pages, but I hope the tips outlined here will help get you on the right track.