Shane's Blog

Shane Gramling is a husband and father of three, web & print communications design expert, worship leader, photographer, cyclist, and flintoid

The Power of Color: Illustrated

by Shane Gramling on April 7, 2013

Some people see pink, others see salmon – tomato, tomato? Or worlds away from each other? A slight shift in color such as this can move a whole different crowd. Color is extremely important, and color has the power to move people, and to move on it’s own, aside from composition and brightness or contrast.

There’s an awesome optical illusion by the Travelin’ Librarian that uses the power of color to blow your mind  – I took their creepy-crawly optical illusion, pictured below, and pulled the color out of it in a few examples. Look how much slower the 1/2 saturation image seems to move, and how very-still the black and white version seems.

Color power, ya’ll.



Author Snapshot

Shane Gramling is a full-time professional freelance graphic designer based in Michigan. He serves a global client base with over 10 years' experience creating memorable brand experiences across multiple platforms. Shane has a highly sought-after combined skill set in web interface design, front–end programming, and print design – from brochures, to annual reports and billboards.

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» Drop into his design agency: Gramling Creative
» See his photo portrait work on Shane G. Photography

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